The importance of internet marketing. Do you have a Website or an Internet Presence?
Often, when talking to managers and small business owners about their internet marketing needs I’ll bring up the idea of an online presence. Most people equate an online presence to; “Yes, we have a website.” or “No we don’t have a website yet.” However, having a website does not mean you have an Internet presence. A website is an essential element to internet marketing and creating an online presence, but a website alone is not enough.
What is an online presence?
What I like to use as a litmus test is the...