There are no longer shortcuts to creating backlinks. Back in the good old days (like 2010) online marketers had all kinds of tricks to gain backlinks to a site and could boost a site’s status in the search engine result pages (SERP) for a small cost, whether it be time or money spent. A lot of money changed hands for software and services that spun and auto-posted pages on directories, and submitted “content” with links to proprietary blog networks. All of these tricks were done with the hopeful belief that it would fool those dummies over at Google. (I’m hoping you picked up my sarcasm here.) Oddly, many of these...
Internet Marketing: Website or Internet Presence?
posted by Steven
The importance of internet marketing. Do you have a Website or an Internet Presence? Often, when talking to managers and small business owners about their internet marketing needs I’ll bring up the idea of an online presence. Most people equate an online presence to; “Yes, we have a website.” or “No we don’t have a website yet.” However, having a website does not mean you have an Internet presence. A website is an essential element to internet marketing and creating an online presence, but a website alone is not enough. What is an online presence? What I like to use as a litmus test is the...